In a bold move that echoes the treasury diversification strategies pioneered by MicroStrategy, Metaplanet has acquired 1,004 Bitcoin for approximately $104 million, paying an average of $103,873 per coin—a price point that would have seemed hallucinatory just three years ago. This acquisition catapults the company’s total holdings to an impressive 7,800 BTC, positioning Metaplanet firmly among the ranks of major corporate Bitcoin holders globally.
The purchase represents a calculated stride toward the company’s ambitious target of accumulating 10,000 Bitcoin by year-end 2025. Metaplanet’s cumulative Bitcoin holdings now boast a market value exceeding $806 million—a staggering figure considering their average acquisition cost hovers around $300 per Bitcoin. Such asymmetry between purchase price and current valuation underscores the prescience of their early adoption strategy. This achievement has established Metaplanet as Asia’s largest corporate Bitcoin holder and the eighth largest globally.
Metaplanet’s Bitcoin treasury strategy reveals breathtaking foresight, transforming $300 investments into an $806 million digital fortress.
Following the announcement, Metaplanet’s stock surged 15%, a reaction that, while notable, merely continues the pattern of market enthusiasm that typically follows institutional Bitcoin acquisitions. The company has accrued over $77 million in unrealized profits from their Bitcoin strategy. The company’s financing mechanism—its 15th ordinary bond sale raising $15 million—demonstrates the sustainability of their accumulation strategy through debt instruments rather than liquidating operational capital.
This latest transaction occurs against a backdrop of shifting macroeconomic sentiment that has buoyed the broader cryptocurrency market. Institutional flows into Bitcoin have accelerated, signaling increased confidence in its viability as a treasury asset—a thesis Metaplanet has evidently embraced with conviction. This approach mirrors the U.S. government’s treatment of Bitcoin as a sovereign reserve asset through its Strategic Bitcoin Reserve established in 2025.
Metaplanet’s “moving-strike warrant program” for equity issuance complements their bond-based financing approach, creating a multifaceted investment strategy that optimizes capital deployment for Bitcoin acquisition. The company’s methodical accumulation mirrors strategies employed by first-movers in the corporate Bitcoin space while potentially catalyzing the next wave of institutional adoption.
As Bitcoin continues its maturation from speculative digital asset to legitimate corporate treasury component, Metaplanet’s unprecedented commitment may ultimately be viewed less as an anomaly and more as a harbinger of mainstream financial evolution—where digital assets become standard components of diversified corporate balance sheets.
