In a move that would have seemed fantastical just a few years ago, Figma—the design platform that revolutionized how teams collaborate on digital interfaces—has quietly assembled a $100 million Bitcoin treasury allocation, revealing in its IPO filing that it holds $70 million in Bitcoin ETFs while simultaneously securing board approval for an additional $30 million in direct cryptocurrency purchases.
The disclosure, buried within Figma’s S-1 filing with the Securities and Exchange Commission, reveals approximately $69.5 million worth of BITB ETF units held as of March 31, 2025. This represents a fascinating evolution for a company that built its reputation on creating sleek user interfaces, now wielding those same design sensibilities to craft what appears to be an equally deliberate crypto portfolio strategy.
Perhaps more intriguing than the existing holdings is the board’s May 8, 2025 approval for an additional $30 million Bitcoin purchase—executed not through traditional fiat channels, but via USDC, the dollar-pegged stablecoin. This tactical choice reflects a sophisticated understanding of crypto infrastructure, where stablecoins facilitate more efficient transactions than cumbersome traditional banking conversions. The strategic use of USDC as a parking space for treasury operations demonstrates how stablecoins provide cost-effective alternatives to traditional financial systems during portfolio transitions.
The timing of these revelations, officially disclosed around July 1-2, 2025, positions Figma among a growing cohort of technology companies treating Bitcoin as a legitimate treasury reserve asset. The strategic bifurcation between ETF exposure and direct Bitcoin ownership suggests a nuanced approach to crypto asset management—hedging regulatory uncertainty while maintaining meaningful exposure to digital asset appreciation. This corporate crypto adoption mirrors broader industry trends, with companies like Strategy accumulating $531 million worth of Bitcoin holdings.
For investors parsing Figma’s IPO documentation, these crypto holdings present both opportunity and complexity. The company’s Bitcoin strategy signals forward-thinking leadership willing to embrace controversial asset classes, potentially attracting crypto-enthusiastic investors while simultaneously introducing volatility considerations that traditional software valuations rarely contemplate.
Figma’s embrace of cryptocurrency infrastructure extends beyond mere speculation; utilizing USDC for Bitcoin purchases demonstrates operational integration with contemporary digital finance tools. This alignment with blockchain-native financial mechanisms positions the company as genuinely crypto-fluent rather than merely opportunistic.
The broader implications transcend Figma’s individual treasury decisions, reflecting cryptocurrency’s inexorable march toward mainstream corporate adoption—where design platforms casually deploy nine-figure Bitcoin allocations alongside their traditional financial instruments.
